Pow! Profiting from the Power of Surprise by Andy Nulman
One week marketing mogul Andy Nulman is in our NSB offices and the next he’s a featured guest on CBS’ Late Late Show with Craig Ferguson. Catch it on the video carousel on his NSB page here along with a link to his Surprise! blog.
Andy is a long time client of NSB and we LOVE his new book and speaking topic featured on the show: Pow! Right Between the Eyes – Profiting from the Power of Surprise.
Nulman is the cofounder of both the world renowned Just for Laughs Festival and is also the head and cofounder of Airborne Mobile, one of the country’s most successful mobile media companies.
His focus on the power of surprise is his “manifesto and a call to arms about doing things differently…” His message:
“In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Give them surprise…the lubricant to yes!”
Nulman brings such contagious positive energy and incredible ideas to our offices when he visits it helps us think about how could we be doing business differently.
He helps audiences and readers think: How could you be doing business differently and solidify the bond between you and your customers like nothing else? And keep customers coming back for more by providing a continuous flow of what they never expected?
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*Who said ‘…buy this book. Or you will die.!?’ It’s a quote from the foreword written by John Cleese for Andy’s book. Thank goodness I’ve read the book and thus, am still alive and kicking.
Andy Nulman visits our NSB head office (he's the centre guy in the cool shirt)
Tags: Andy Nulman, CBS, economy, John Cleese, Late Late Show with Craig Ferguson, National Speakers Bureau, NSB, Pow right between the eyes, POW!, Power of Surprise, surprise
